Brand Discovery Framework

Learning Your "Why"...

Understanding where your brand is...is perhaps the most important step that you can take. This holds true for new brands as well as brands that have been around for years. It's not about how long your brand has existed; it's about whether your brand is "effective" in capturing your "Why" customer-client tribe.

We have delivered in-depth brand discovery frameworks focused on brand metrics and attributes for a wide variety of industries and sectors including real estate, not-for-profit, financial, educational and legal organizations, economic development, technology, holistic health sectors, and many more business-to-business (B2B) and business to consumer (B2C) brands.

Brand Metrics are the characteristics of a company that we measure to determine the strength of the brand. Brand Attributes are the functional and emotional associations which are assigned to a brand by its employees, customers, and prospects. We evaluate these elements in order to establish a brand identity and your "Why" Value Proposition.

Brand Discovery Coaching, Mentoring, and Consulting
What is it?

Our Brand Discovery process is all about identifying and defining your "Why" Value brand metrics and attributes to better connect you with your customers and prospects.

Our coaching, mentoring, and consulting practice is based in Iowa City and operates throughout the United States. We have a very successful branding approach that has proven effective with a wide range of professionals and companies.

We engage with professionals on an individual basis recognizing the challenges, responsibilities, situations and circumstances that make their management situations unique. Our facilitation style, approach and tactics reflect this to ensure that our client's "Why" value brand metrics and attributes are directly relevant, immediately useful and impactful.

Our Brand Discovery framework helps professionals and businesses discover an authentic storyline for their companies that motivates, inspires and attract customers and prospects. Our coaching-based brand development process is specifically designed to help our clients tell their own meaningful brand stories, imaginatively portray their "Why" value proposition to others, and create compelling, differentiating marketing relationships with their audience.

Through a structured yet "creative" process, our clients are able to:

• Develop a vivid and compelling brand identity for their company based on a “story line” that brings their "Why" value gifts and strengths to life
• Transform business vision, values and purpose into messages that actually cultivate relationships and motivate prospects
• Use the power of authentic self to communicate persuasively and convey what’s different about them, and
• Shape a more effective, interesting and engaging approach to marketing

Whatever area you need help navigating, we'll ask you questions that will help you gain clarity and then come up with an easy-to-follow path with succinct, straightforward, and strategic action steps to guide you forward.

Our Initial Discovery Call

We would love to engage in a Discovery Call with you. A Discovery Call is an initial consultation to listen to your views, ideas, and goals for where you want to take your company. It does not cost you anything other than an hour of your time for us to visit with you on the phone, a zoom call, or if you're local — in your office...you decide.

During the Discovery Call we will ask you plenty of questions as well as listen to what motivated you to reach out to us...and why you believe our brand framework and coaching sessions are essential to your brand's value and your company's growth and health.

Book a Discovery Call

We very much are looking forward to hearing your views, ideas, and goals for where you want to take your company.

Bob Grigsby, BA / MA
Digital Marketing Coach/Consultant
Direct Line: 319.936.7704
Bob@EmpoweringYourBrand.com

Having a "Why" value proposition, brand-metrics, and brand-attributes is meaningless however, unless you have an engagement process of alignment and execution for delivering it.