Search Engine Optimization
Empowering Your Brand is a full-service digital marketing agency. We specialize in Website Auditing and Search Engine Optimization (SEO). A website audit is a comprehensive detailed analysis of a site, evaluating all the factors that determine the site's functionality and visibility in search engines and the website's ranking results on the search page.
A website audit is more than just a one-time review; it's an ongoing analysis and evaluation. Regular site audits ensure that your website remains effective and continues to perform in support of your business goals. In a digital landscape that is constantly evolving at warp speed under our collective feet every day, being proactive through performing website audits is critical for remaining successful in today's 2.0 economy.
Bob Grigsby, MA
Corporate Coach/Consultant
He is a digital marketing expert with over 16 years of experience in omni-channel digital marketing design and development, having built very successful integrated marketing campaigns for a wide range of clients in the real estate, financial mortgage, insurance, educational, economic development, technology, and holistic health industry sectors.
Our website audits are designed to help website owners — that don’t have the resources of an in-house web development team — understand SEO, and start to make concrete, measurable improvements.
We’ll work with you to understand your objectives, and personally walk you through the results of your audit on a live Zoom call, with plenty of time for Q&A.
- What are the Website Audit/SEO Deliverables?
- After your audit is complete and we’ve met on Zoom to review the results, we will share a couple of items for you to keep: a detailed technical website health audit report (PDF), and a private link to a recording of our video call, in case you want to share with other team members or review the conversation later.
- How long will the website audit take?
- Most website audits are completed within a week of the order being placed. The exact timing depends on how quickly you schedule your audit review call.
- Do you need administrator access to our website?
- No, we do not need to access the “back-end” or administrator dashboard of your website. You will not need to share any sensitive login credentials, usernames or passwords with us.
- Can you help me fix problems identified in the audit?
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During our audit review call we will do our best to help you understand your options for addressing any problems identified in your audit. Every website is different, and every owner has different resources and priorities!
If you are interested in working with us to help implement specific fixes or to work with you on a strategy for website development let us know and we will either provide a quote or help you find another professional who can support you. - Is there a limit on how many pages you can audit?
- Our Website Audit service is designed to provide actionable feedback for owners of small and medium-sized websites. We can crawl and provide a technical audit of sites with up to 500 pages. However for larger sites, we will focus our user experience audit on 3-5 high priority pages on your website. We may contact you as we prepare the audit report to gather more information about which pages are most important to your business.
Website Audits
What's Your Website's Health Status?
Common Website Health Issues:
~ Crawlability/Indexability Issues
~ Mobile-Friendliness Issues
~ Security Vulnerabilities
~ Broken Internal Links
~ Duplicate Content
Audit Strategy Call -
Want to discuss your specific goals before choosing an audit approach?
Book an Audit Strategy Discovery Call and we’ll meet on Zoom to review your objectives.
Reach out to us anytime for a Discovery Call:
Our website audits are a comprehensive analysis of all the factors that affect a website's visibility and performance in search engines and user experience. The audits aim to identify issues related to website architecture, content, design, and overall functionality. The audits typically include checks for SEO optimization, mobile-friendliness, loading speed, security vulnerabilities, and many other elements. In our In-depth Full SEO Health Audit we analyze over 250+ different SEO elements across multiple categories. If you're not seeing the results you expected from your website, a website audit will pinpoint the issues that may be hindering its performance.
The in-depth full SEO Health Audit checks 250+ SEO elements and includes both the Technical and On-Page Seo Essential Audits. It evaluates the website on parameters that determine its visibility in Google’s search rankings, provides an in-depth analysis of issues hampering the website’s performance, a detailed Website Audit Report outlining the audit, and a post-audit 60-minute Zoom call with Bob. The price is $2000.
On-page SEO is the practice of optimizing each page of your website to come up in organic search for keyword searches related to the topic of that page. An on-page SEO audit can help you know your website's SEO health and understand the issues that hinder your business' online visibility. It includes a detailed Website Audit Report outlining the audit, and a post-audit 60-minute Zoom call with Bob. The price is $1500.
A technical site audit helps you find issues that can ruin your SERP rankings. If Google can't crawl your content and index your pages, your website simply can't rank and bring traffic. However, a timely audit allows you to spot and fix those bugs before they cause serious damage, and includes a detailed Website Audit Report outlining the audit, and a post-audit 60-minute Zoom call with Bob. The price is $1500.
A basic audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website upgrade/redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals, and includes a detailed Website Audit Report outlining the audit, and a post-audit 60-minute Zoom call with Bob. The price is $800.
Search Engine Optimization
In order to win at the Zero Moment of Truth, business professionals must synergize their
branding, marketing, and website messaging with their consumer profiles. Essentially,
businesses must focus on optimizing their website and website language for the
information their customers are looking for and want. And, it is vitally important to track
and trend as much of your website analytics data as possible to ensure you understand how
your website visitors are using your website properties and digital assets.
Consider the following questions below as a guide to measuring your health at the Zero
Moment of Truth (ZMOT).
- Is your website and digital assets optimized for search engines to find you and your product and services?
- Is your SEO strategy tied to your Search Engine Marketing (SEM) strategy?
- Is your website SEO content optimized to capture the Zero Moment of Truth?
Website Auditing
Search Engine Optimization - SEO
Excellent result
Contact
Iowa City, IA 52240