Search Engine Marketing is not entirely technical in nature, and for that reason, one cannot simply apply search engine marketing to a website of little or no value, and make it suddenly have value.

SEO Services - Organic SEO

CLIENT PROFILES
Our clients are primarily individual professionals and small businesses with a desire to dominate their market and improve marketing ROI. Many of the professionals and businesses who approach us already have an idea or notion about their target market, but are looking to take their business to the next level.

CORE SEO SERVICES
We provide a wide variety of professional Search Engine Optimization (SEO) services designed to help our client's websites perform better. Core SEO service areas include, but are not limited to:

- Website Strategic Planning
Too many websites operate with no real strategy, opting instead to chase an ever-expanding laundry-list of keywords, thinking that this is somehow the best way to build a business and over take the competition. It's not! Superior web branding and marketing comes from knowing a company's why value proposition strengths and weaknesses, evaluating market competition, identifying opportunities, and understanding the digital economy extremely well to know the best ways to take advantage of those opportunities. Insightful strategies can help a site leap above competitors, often without the competitor understanding what just happened.

- Website Auditing & Recommendations — See Frequently Asked Questions (FAQs)
Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a website's ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It's also not unusual to combine a Site Audit and Website Strategic Planning into one project. Areas of analysis during a Website Audit include:


• Technical and structural review
• Keyword research and development
• Site organization and navigation
• Backlink analysis
• Competitive assessment
• Content assessment

- Website SEO Drill Down
Sometimes a site needs a major change to the way keywords are used, from site-wide and contextual navigation, all the way down to the page-level SEO. This might involve examination of hundreds, even thousands, of words and key phrases contained in page contents. Drill Down projects yield very specific keyword and related recommendations, to maximize the site's potential for rankings from core terms to natural phrase queries.

- Website Restructuring
If a website's basic structure and organization is a major obstacle to viable rankings in the search engines, a large-scale redesign is needed. This typically involves:


• Updated site organization and navigation plans
• Updated directories and filenames (URL's)
• Updated page titles, meta descriptions, etc.
• Updated page content and structure

- Website Content Planning
Some kinds of content are best suited for capturing organic search traffic; some for encouraging links from other sites; some for attracting the attention of key consumers; however, most professionals and businesses don't spend enough time thinking about:


• What kinds of content they need
• Who they are targeting with each kind of content
• How to best display their content
• How to market their content

- SEO Consulting On-Going (Retainer)
Website branding, design, and marketing is not a "design it and forget it" endeavor. Many clients require an on-going branding, design, SEO and SEM resource for staying a head of their competition: Site evolution and updates, technology changes, anti-competitive activity, category news and evolution, new project and new idea generation. Retainer arrangements mean that a client can pretty much get any question answered they need to at any time.

PARTNER-LEVEL INTERACTION
Any seasoned businessperson knows that a consulting company's advice is only as good as the people doing the work. Our company is unique in that the founding partner works with every client. For this reason, Empowering Your Brand only takes on a few clients at a time.

• Read more about us and then, of course, give us a call. 319.936.7704
  

ADVANCED SEO
If you need just an SEO firm to generate weekly reports and identify your three top keywords, we're not that. Empowering Your Brand provides website branding and design platforms with advanced SEO and SEM to our client's based on their specific Business Analytics and Compass Points. Many of our clients already have at least one internal SEO team member in place, and are looking to lift their SEO efforts to the next level.

We help professionals and small businesses:

• Tie their website and SEO efforts to their business and marketing objectives
• Address complex site structure issues
• Overcome challenging competitive problems
• Develop sound long-term link strategies
• Identify website, SEO, and SEM misconceptions
• Focus website branding and design on maximizing ROI

STRAIGHT TALK
Right from the start, we'll ask questions (plenty of them), to learn all we can, and be upfront about whether we think we can help your business, or not. If we don't think we can help — or if we think you might be better served by a different firm — we'll tell you. If we think you need to address other issues before embarking on a serious website branding and design effort — we'll tell you that too. Even if it means that we don't get your business. We are going to tell you the truth.

INFORMATION SHARING
We're big on information sharing. We don't believe that keeping knowledge to ourselves is in the best interest of our clients. We believe that clients are paying us, not only for our ability to help their websites rank better, but also for our knowledge and the data we produce in developing branding and marketing strategies for their business; Compass Points, Geo-Demographic data, KPIs, and market trends are shared with our clients.

ADDED VALUE
Search Engine Marketing is not entirely technical in nature, and for that reason, one cannot simply apply search engine marketing to a website of little or no value, and make it suddenly have value. We can, however, apply well-integrated and planned out SEM techniques to dramatically increase the value of your business.
Book a Discovery Call

We very much are looking forward to hearing your views, ideas, and goals for where you want to take your company.

Bob Grigsby, BA / MA
Digital Marketing Consultant
Direct Line: 319.936.7704
Bob@EmpoweringYourBrand.com