We are a Brand Strategy Consulting Agency
Business Partner!
Your Branding and Marketing Business Partners
Empowering Your Brand is an Iowa City based brand strategy consulting agency helping accelerate your business growth using smart strategy combined with creative marketing and digital products. We are a dedicated, fun, hard working team of serious problem solvers producing measured results and a one-of-a-kind client experience.
Consider us a part of your team...
Our "Y-Factor": Making A "Significant" Difference!
Our Capabilities and Skill Set
We have delivered in-depth brand discovery engagement for a wide variety of industries and sectors including real estate, not-for-profit, financial, educational and legal organizations, economic development, technology, holistic health sectors, and many more business-to-business (B2B) and business to consumer (B2C) brands.
As branding and marketing strategists, we conceive and execute brand strategy through discovery of your "Why" branding value with your company. We align the goals of your company's "Why" to the needs of your customer-client's "Why" — creating exceptional brand value for your company and your tribe. We like to merge our client's experience in their field with our expertise in our field. When that formula is put in place, our clients are successful and so are we.
We feel that your experience with us is just as important as the experience we're creating for your customers. That's why we work hard to set up systems to communicate and collaborate with you to provide actionable insights and guidance at a moments notice. In many cases, we will be strategizing with you over a Zoom call, or if you're local you'll find us working at your office or zipping across town to strategize with you wherever you are. Our goal is to simply feel like a natural extension of your team.
We believe that strong, ethical companies create strong and healthy communities. We believe the values, ethics, and morals of our business have an impact on the companies we serve and the people within the communities of the brands we represent.
For us, it's about building personal and professional relationships that "matter"...that stand for something meaningful, and making a significant difference in the lives and companies we work with!! It's about building client-customer networks or tribes...that "value" us, our skills and abilities, and how we do business...and the impact we have on their lives and their company.
We love helping people reach their personal and professional intentions, and love helping companies evolve their brands into experiences that connect them to their customers and communities in meaningful and impactful ways.
Empowering your company's brand is a shared responsibility between you and us. Our efforts and engagement with helping you build a meaningful and impactful brand experience with your client-customer is more than a handshake...it's a hug!
Have you hugged your tribe today...?
Our Brand Archetype: The Sage & Mentor
Our Goal: To help the companies that engage us to gain actionable branding and marketing wisdom and insight
Our Traits: Knowledgeable, trusted source of information, wisdom and intelligence, thoughtful, analytical, mentor, teacher, advisor, and guide
Our Brand Culture: Agent of change through freedom of thought and encouraged analytical thinking
Our Brand Voice: Expressive, encouraging, assertive, passionately motivating
Our Brand Experience: Authentic engagement with uncovering our client's unique "Why" value proposition, and developing that proposition into an engaging experience for their customer-clients that inspires and impacts them in meaningful ways.
Our Drawback: Sometimes we are overly contemplative, too opinionated, and transparent...all true!
Our Marketing niche: Help people and companies to better understand the world of branding and marketing, and provide practical information and analysis to deploy it
Industry Examples: TEDx, Google, Moz
Our Brand Action Statement: Engaging in a deep dive into your company to discover your "why" value proposition is critical...and it takes courage and guts to do it...and therefore, we are committed to working with you in identifying and developing your branding identity and messaging that inspires, motivates, and impacts your customer-client tribe!
Your Branding & Marketing Business Partner
Listening
Communicating
Building Relationships
Making A Difference
Discovery Facilitation
Business Strategy & Tactics
Branding & Marketing
Market Research
Coaching, Mentoring, & Consulting
Search Engine Optimization
Content Copywriting
Website Auditing
Bob Grigsby, MA
Corporate Coach/Consultant
He is a digital marketing expert with over 16 years of experience in omni-channel digital marketing design and development, having built very successful integrated marketing campaigns for a wide range of clients in the real estate, financial mortgage, insurance, educational, economic development, technology, and holistic health industry sectors.